Before seeing the differences and the similarities between these two programs we need to analyze them separately.
SalesForce is an application that is an easy-to-use tool with deep SFA capabilities. The product also has strong functionality in partner relationship management and sound support for customer service. This is one of the reasons why it is used all around the world by small, middle sized and large companies and enterprises. Naturally the software also has weaker points. The weakest point of SalesForce is in support for marketing, field service, customer analytics, and eCommerce. It also Surprisingly generally doesn’t provide a Service Level Agreement (SLA) unless the customer requests and negotiates it. It has no sophisticated business intelligence or BI, which means that customers seeking data warehousing, data mining, online analytical processing or predictive analytics will have to procure third party solutions from AppExchange or elsewhere.
Despite all these weak points the application is built on top of a modern architecture, allowing for robust scalability, reliability and availability, and openness to connect to other applications via Web services. In the same time though it provides no industry-specific vertical solutions, with the exception of Wealth Management in the financial services segment. When you decide to buy a software and choose between CRM vs Salesforce you must consider these issues. CRM and Salesforce have a lot in common but they are also often used for completely different things. SalesForce is an application best suited for businesses that are looking for an easy-to-use, rapidly deployable sales management and customer service CRM application, and who are committed to the SaaS as deployment approach.
Here are some more characteristics of Sales-force, both weaknesses and strengths that must be considered: very large established customer base, but no on-premise CRM capability (on-demand only), no vertical functionality and few vertical add-ons available for customers, limited integration capabilities with existing productivity software and line-of-business (LOB) applications, the pricing is about twice that of Microsoft Dynamics CRM’s Online edition.
In the same time CRM such as Microsoft Dynamics CRM gives you more options: it is an on-premise, SaaS, on-premise hosted software. Its native outlook interface makes training easier. Not locking in their customers gives Microsoft a unique advantage here. One of its main benefits is ease of configuration and customization, a very strong point for all software. CRM applications have been designed to allow customers and solutions partners to easily customize data types, workflows, role-based views, and more, through solution capabilities and standard Web services.