Customer relationship management or shortly CRM is a widely used strategy for managing a company’s interactions with customers, clients and sales prospects, which has made many companies reach success all around the world. CRM products are many and versatile. Customer relationship management involves using technology and software to organize and in the same time also synchronize business processes.
The business processes that can be organized and automated with a Customer relationship management product are mainly sales activities, marketing,customer service, technical support and more.
Most of the customer relationship management products share a lot of features, and all of them have one goal: to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Powerful software helps the company to make sure that their clients will always return to them. The main idea of CRM is that a satisfied customer is also a loyal customer. By having a business that focuses more on customer and clients, sales increase and the company will immediately become more successful.
The best and most popular CRM products are 100% web-based, easy-to-use and customizable, they provides the same look and feel via the on-premise or hosted application, they are easily integrated with third-party applications, they work with industry-standard solutions, such as Microsoft SQL Server and they are budget-friendly applications.
Here are some of the most widely used CRM products: SugarCRM ( used for sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting, used by top companies such as Honeywell International, Starbucks Corp., First Federal Bank and BDO Seidman LLP); Microsoft Dynamics CRM (used for ticket management, service contract management, activities & communications, web customer portal, back-office integration, configuration & workflow, reporting, notification & alerts); Oracle CRM with over 20 industry tailored solutions, embedded real-time business intelligence; Goldmine CRM with integration service & support, unique marketing automation features, complete company-wide visibility, integration with Microsoft® Outlook® and more.
SAP CRM is another product created to analyze, plan, develop, and execute all marketing activities, to acquire, grow, and retain profitable relationships with clients. Sales Logix CRM is used to report on sales activities and performance, being another widely used Crm product. Some CRM products such as ACT are the best when used with other programs, such as Microsoft SQL or Oracle IT infrastructure.
If you want to find the best CRM product for your company, all you have to do is find your main aim and you will know which CRM software is the ideal for you.