Oracle CRM is one of the most popular, widely-used customer relationship management (CRM) package on the market today and it has been for many years. Oracle CRM is one of the programs that make customer-related issues go away in a blink of an eye. With more than 380,000 customers and with deployments across many industries in more than 145 countries, this software offers an optimized and fully integrated stack of business hardware and software systems that helps organizations overcome complexity. In the same time it also makes it much easier for businesses to be innovative and focus on the future.
Oracle systems have a lot of benefits which make them so popular around the globe. They provide better performance, reliability, security, and flexibility, they lower the cost and complexity of IT implementation and management while in the same time they deliver greater productivity, agility, and better business intelligence.
This software was built on the belief that information is the key to success, being designed by people who wanted to make sure that it will be able to improve the quality, accuracy, timeliness, and accessibility of customer-related data. It has a wide variety of features, which help companies improve the effectiveness of every aspect of the customer experience.
Oracle CRM offers fifty fully-integrated, feature-rich applications in 5 categories, in Sales, Service, Marketing, Channel Management, and Order Management. Its ability to help sales and marketing is surely one of its key features, but in the same time it also improves finance staff by helping with identifying prospects, create proposals and contracts, execute orders, manage compensation, and build relationships with customers. With these features Oracle CRM has made many businesses more successful.
Oracle CRM improves marketing as well by empowering marketing professionals to more effectively plan, develop, launch, track, and analyze campaigns and complex trade promotions. This not only makes the whole process of marketing easier and more effective, but it also increases sales in the same time.
Here are some more benefits of Oracle CRM: providing a single platform for managing service across multiple delivery channels (this includes online self-service, contact centers, and field support as well), providing trade promotion management, channeling sales collaboration, performance measurement, helping finance teams more effectively coordinate partner relationships, simplifying complex sales order processes across, automating all related activities from end-to-end and enabling to company to make solutions available both on-premise and on-demand.