SalesForce CRM is an online web-based Customer Relationship Management (CRM) service from the company called Salesforce.com, renown globally. Salesforce was founded in 1999 by a former Oracle executive and has grown to now supporting more than 1 million subscribers. Like all CRM programs and applications, SalesForce CRM captures and organizes communications and information from current or prospective customers from many departments across the enterprise. It is used mostly by middle sized or small companies and enterprises.
Most CRM products such as SalesForce include various tools and applications which help companies manage data related to customers throughout all the departments. These tools make sales rise just a short time after using them, but their main function is to create a better business with the smallest effort.
Just like all CRM products used to manage customer relationship and thus increase sales, this software has a lot of benefits and some downsides as well. When a company decides to choose a CRM application, they revise all the tools of the software in order to choose the right one for their needs. Since SalesForce CRM has a lot of useful tools and it is easily adaptable to the needs of the company, it is often chosen by various enterprises around the world. SalesForce CRM works through the successful installations reports that lower the costs to attract and retain customers, and in the same time it helps the company increase employee productivity, create a much more efficient call center, a much more accurate sales forecasting and also increased customer sales and satisfaction through all the departments.
This products of CRM has become one of the most widely used one, and some websites even rank it with the highest numbers. This should be enough to make you sure that it is successful and it does increase the sales of the company and thus make the business work. SalesForce CRM is gaining customers faster than its competitors and is currently the CRM leader around the globe, being used in many countries. However, it is expected to face stiff competition from Oracle, SAP and Microsoft, which are other companies that are experts in CRM.
If you have a company and things aren’t going too well, getting a CRM software such as SalesForce CRM is a good idea. However, a software alone won’t save your future. CRM software of any sort is not a magic cure for poor customer relations or inadequate sales follow-up, and you should keep this in mind when you choose a CRM product.