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Honest answers to all your CRM questions

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Customer Relationship Management (CRM) is the next key driver of enterprise success in Canada and around the world. Although the goal of business has remained the same over the years—namely, selling your product or service and keeping the customer after the exchange—the sophistication surrounding sales has changed dramatically. Today businesses have the opportunity to leverage sophisticated software that manages their past interaction with customers, linking them to the present and providing pathways for future business opportunity. CRM does that and more; by combining marketing with IT, CRM ensures that businesses leave no stone unturned in reaching out to clients. But before you implement CRM into your business, you should be aware that it requires an investment of time, money and staff buy-in. Before jumping feet first into CRM, be sure to seek out proper training for you and your staff so that the transition is smooth and the outcomes beneficial.

As Canada’s largest market and fourth largest North American hub, Toronto is not only your home base, but the best source of CRM training in Canada. Toronto houses many vendors that can provide the CRM training that companies need to take their business to the next level, be they large, mid-sized or just getting started. If you’re among the vast majority of enterprises using Microsoft, you will be happy to learn that Toronto is home to many Microsoft vendors offering training in Microsoft Dynamics. CTE Solutions, which offers certified technical education across Ontario, offers such training, with modules dedicated to up-skilling your staff in CRM. The CRM modules cover administration, development and end-user experience, all at an affordable cost and convenient location.

Rimrock Corporation is another service provider offering Microsoft Dynamics CRM training in the cloud or on-premise. Here you will learn about why customers are the lifeblood of your business and how to use CRM to retain them long term. By learning about your customers and their prospects, you can optimize your sales efforts, enhance your services and get more out of your marketing strategy.

If social media is your thing, the Rotman School of Business at the University of Toronto offers both facility-based and online CRM training to enterprises at all levels, ensuring that their transition is a successful one. If you’re an already tech-savvy company with fully integrated social media marketing, Rotman also offers social CRM training. If you’re company isn’t already connecting with customers through social media, then what are you waiting for? Your customers are engaged socially and professionally over their online social networks. Through Rotman’s 3-day interactive program, you will learn how to get their attention and engage them regularly to learn about their tastes, preferences and values.

 Now that you’ve committed to improving your customer relations and overall business, don’t stop halfway; seek out the training your company deserves to streamline process, increase productivity and enhance its business opportunities. The Toronto region is home to many, many vendors who can help you do just that. We’ve only scratched the surface. To find the training program best suited to you and your company, seek out the one of thousands of Microsoft Professional Services Partners operating in Toronto. Just log on to Microsoft.com and find a partner.