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Honest answers to all your CRM questions

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Salesforce.com is a company that sells Customer Relationship Management (CRM) delivered through the software-as-a-service model. It focuses on financial services and the public and high tech sectors. Microsoft Dynamics CRM offers the flexibility to grow with its consumers. While both applications are great and have a lot of benefits, they both have some weaker point as well.

The Salesforce application is an easy-to-use tool with strong functionality in partner relationship management and sound support for customer service. However, is in support for marketing, field service, customer analytics, and eCommerce, it has some weak points. It has no on-premise CRM capability, no vertical functionality and few vertical add-ons available for customers, limited integration capabilities with existing productivity software and line-of-business (LOB) applications, Moreover, the price of this application is also quite high. Salesforce is currently available in five different editions, which range in price from $2 per user per month to $250 per user per month, while Microsoft CRM subscription cost is $44 per user per month.

Microsoft Dynamics CRM gives a large number of deployment options, depending on its consumers’ needs, on the other hand Salesforce offers only one method of deployment. When it comes to data, Salesforce.com does not own the data collected by costumers, but a third party company does. Microsoft Dynamics CRM has private databases for each business, and clients have full control over the security and physical location of their data. This makes it much more secure and also it gives the company a chance to retrieve lost data in case of a system breakdown.

Microsoft Dynamics CRM offers a hosted, on-premise, or hybrid deployment models. Since the program was created to be familiar to other Microsoft programs, it is easy to use, which makes training easier. It is easy to configure and customize, it has been designed to allow customers and solutions partners to easily customize data types, workflows, role-based views, and more, through solution capabilities and standard Web services. Since it is supported by a global network of resellers, integrators, and ISV partners worldwide, it keeps getting better and more innovative. These solutions partners have deep experience building the custom and vertical solutions demanded by many customers.

Is Microsoft CRM better than Salesforce? It is hard to say, and for sure there are people who believe that it is, but also many who would say it isn’t. According to Nucleus Research, “38% of Salesforce.com customers are planning to or would consider moving to another solution.” However, we must remember that there are still a lot of people using Salesforce, which means that it has been successful for many businesses.